MARVEL SNAP

Marketing Graphics

MARVEL SNAP

Marketing Graphics

— PROJECT NAME

Thunderbolts Seasonal Key Art



— ROLE

-Original Pitch

-Character & Logo Composition

-Background Elements



— DATE

04/2024

This season is based on the Thunderbolts team, which is composed of villains trying to/forced into using their abilities for good, similar to DC’s Suicide Squad. This is my first key art chosen for use by the Marvel SNAP team, based on my pitch for a starting design direction that was approved by the client.


From there, the entire design team worked together to refine the character composition and create a background that would blend well with the character art by Viktor Farro. We came up with a smokey sky and ground covered in rubble, a battlefield befitting the reformed supervillains.

— PROJECT NAME

Maximum Effort Seasonal Key Art



— ROLE

-Original Pitch

-Graphic Design

-Illustration

-Character & Logo Composition



— DATE

07/2024

This season coincided with the theatrical release of Marvel Studios ‘Deadpool & Wolverine’. I had a lot of fun illustrating the idea of Deadpool’s fourth wall breaking by having him and the other characters exploding through a piece of paper covered in his crayon drawings (which were actually all drawn by me). I included stickers to feature more characters, and the design team wished to add more elements to tie the chaotic concept together, like the coffee ring stain, ketchup & mustard stains, and a paper clip.


This design was made as more of an alternative key art to the one the client preferred, but it was used heavily in their other marketing assets. It was pitched with the idea of doing a Deadpool takeover of the game, which the client liked and evolved into a concept for a new limited-time mode of the game called ‘Deadpool’s Diner’, which also used messy and humorous crayon drawings and scribbles for its branding.

  • (Left) The proposed loading screen design I made for the “Deadpool Takeover” concept.


    (Right) The final loading screen design made by the Marvel SNAP team, with a style matching the Deadpool’s Diner branding.

  • (Left) The proposed Hot Location parody design I made for the “Deadpool Takeover” concept.


    (Right) The tape strip with Deadpool’s name was taken from the concept design I made and used for this design other marketing assets made by the Marvel SNAP team.

— PROJECT NAME

Dark Avengers Seasonal Key Art



— ROLE

-Graphic Design

-Typography

-Character & Logo Composition



— DATE

01/2025

This season is based on a Marvel comics arc where Norman Osborn aka the Green Goblin is given command of S.H.I.E.L.D. and reforms it into a new corrupt organization called H.A.M.M.E.R., which proceeds to replace the Avengers with villains assuming the roles of its former members. Osborn himself takes the mantle of Iron Patriot while Bullseye becomes Hawkeye, Moonstone becomes Ms. Marvel, Daken becomes Wolverine, etc.


After a first round of proposed designs, the client came up with a new direction they liked, which was the idea of a bulletin board covered in photos of this season’s characters, much like a detective’s investigation board, showing connections using pins and red string, except in this case it would be Osborn figuring out his new Avengers lineup. My execution of this concept, which used a hanging lamp to create dim lighting in a hidden room of an abandoned building, was chosen by the client.

— PROJECT NAME

What If…? Seasonal Key Art



— ROLE

-Original Pitch

-Graphic Design

-Character & Logo Composition



— DATE

04/2025

This season is based on the Marvel Studios animated series ‘What If…?’, telling episodic tales of alternate universes where characters from other Marvel Studios movies and shows take different, unexpected paths in their stories, and often assume heroic or villainous roles where they didn’t before, based on the new decisions they make or the new circumstances they are placed in.


Having previously watched the show before starting work on the design, I knew the tall, imposing silhouette of the Watcher with his glowing eyes was a prominent image throughout the series. I used art of the Watcher silhouette from a provided card back asset and built a composition with him as the central figure, overseeing the other characters as they shatter the barriers between realities.

— PROJECT NAME

Loki For All Time Seasonal Key Art



— ROLE

-Original Pitch

-Graphic Design

-Typography

-Character & Logo Composition



— DATE

09/2023

This was my proposed key art for the Loki For All Time season, which coincided with the streaming release of season 2 of Marvel Studios ‘Loki’. The client chose another design to use for their key art, but they liked this one as well and wanted to use it for online advertisements.


I had a lot of fun designing the Time Variance Authority recruitment/propaganda posters as well as the variant wanted poster. The background and foreground elements tie the scene together to recreate a corner of the TVA offices.

Examples of usage from Instagram.

— PROJECT NAME

The Celestials' Finest Seasonal Key Art



— ROLE

-Original Pitch

-Graphic Design

-Character & Logo Composition



— DATE

06/2024

This was my proposed key art for The Celestials' Finest season, based on Marvel Studios ‘Eternals’. The client chose another key art design to use for this season, but they liked the foreboding look of the central character Arishem. They asked if we could make a similar design to use as homepage headers for their social media sites, which I was happy to design for them.

  • Examples of usage from Facebook and X.

  • The full, uncropped banner design.

  • Proposed key art for New X-Men season (May 2025)

  • Proposed key art for Prehistoric Avengers season (March 2025)

  • Proposed key art for Brave New World season (February 2025)

  • Proposed key art for Marvel SNAP x Marvel Rivals season (December 2024)

  • Proposed key art for War of the Nine Realms season (November 2024)

  • Proposed key art for We Are Venom season (October 2024)

  • Proposed key art for The Amazing Spider-Season (September 2024)

  • Proposed key art for Young Avengers season (August 2024)

  • Proposed key art for A Blink In Time season (May 2024)

  • Proposed key art for Avengers Vs. X-Men season (March 2024)

  • Proposed key art for Black Order season (February 2024)

  • Proposed key art for Planet Hulk season (January 2024)

  • Proposed key art for Higher, Further, Faster season (November 2023)

  • Proposed key art for Bloodstone season (October 2023)

  • Proposed key art for Big In Japan season (August 2023)

  • Proposed key art for Rise of the Phoenix season (July 2023)

  • Proposed key art for Spider-Versus season (June 2023)

  • Proposed key art for Guardians' Greatest Hits season (May 2023)

  • Proposed key art for Animals Assemble season (April 2023)

— PROJECT NAME

Proposed Seasonal Key Art Designs



— ROLE

-Original Pitch

-Graphic Design

-Illustration

-Character & Logo Composition



— DATE

04/2023-05/2025

These are the rest of the proposed key arts I made for past Marvel SNAP seasons. Even though they weren’t chosen for use by the client, I believe they were all strong contenders and are worthy of inclusion in this portfolio entry.

— PROJECT NAME

Character Spotlight – Man-Thing


— ROLE

-Original Pitch

-Graphic Design

-Typography



— DATE

10/2023

This is my first spotlight design chosen for use by the Marvel SNAP team, for the Bloodstone season. This design was used as a template for the all other character and location spotlights for this season.


This was a Halloween-themed season about monsters and monster hunters, so I opted for a vintage horror movie vibe with a piece of film strip for the type container and two pieces of a torn movie poster for the borders, as well a sharp toothed mouth-like opening for the character container.

  • Man-Thing Character Spotlight

  • Black Knight Character Spotlight

  • Elsa Bloodstone Character Spotlight

  • Nico Minoru Character Spotlight

  • Werewolf by Night Character Spotlight

  • Hotel Inferno Location Spotlight

  • The Abbey Location Spotlight

— PROJECT NAME

Character Spotlight – Corvus Glaive


— ROLE

-Original Pitch

-Graphic Design

-Typography



— DATE

02/2024

This spotlight was made for the Black Order season and used as a template for the rest of the spotlight designs for the season.


This season was themed around Thanos and his minions, and the design was inspired by the season’s key art, which used gold geometric lines and a dark planet in the background. The client preferred the borders from my coworker's proposed design, so we placed it in mine and the spotlight was approved by the Marvel SNAP team.

  • Corvus Glaive Character Spotlight

  • Black Swan Character Spotlight

  • Cull Obsidian Character Spotlight

  • Proxima Midnight Character Spotlight

  • Supergiant Character Spotlight

  • Black Vortex Location Spotlight

  • Sanctuary II Location Spotlight

— PROJECT NAME

Character Spotlight – War Machine


— ROLE

-Original Pitch

-Graphic Design

-Illustration



— DATE

03/2024

This spotlight was made for the Avengers Vs. X-Men season and used as a template for the rest of the spotlight designs for the season.


For this design, I went in an action-oriented direction, drawing speed lines for the borders and a blast shape for the character container. The client preferred the type lockup from my coworker’s proposed design, so we placed it in mine and the spotlight was approved by the Marvel SNAP team.

  • War Machine Character Spotlight

  • Cannonball Character Spotlight

  • Hope Summers Character Spotlight

  • Mockingbird Character Spotlight

  • Pixie Character Spotlight

  • Krakoa Location Spotlight

  • Utopia Location Spotlight

— PROJECT NAME

Character Spotlight – Nocturne


— ROLE

-Original Pitch

-Graphic Design

-Typography



— DATE

05/2024

This spotlight was made for A Blink In Time season and used as a template for the rest of the spotlight designs for the season.


This season was based on the Exiles comics from Marvel, and is themed around Blink, the leader of a team of alternate versions of Marvel characters that hop around different realities using Blink's portals to save the multiverse. I used one of the portals I created for my proposed design for this season's key art as the character container, and I really like how it turned out. The type lockup is one of my favorites as well.

  • Nocturne Character Spotlight

  • Blink Character Spotlight

  • Namora Character Spotlight

  • Sage Character Spotlight

  • Sasquatch Character Spotlight

  • Cancun Location Spotlight

  • Panoptichron Location Spotlight

— PROJECT NAME

Character Spotlight – Cassandra Nova


— ROLE

-Original Pitch

-Graphic Design

-Illustration

-Typography



— DATE

07/2024

This spotlight was made for the Maximum Effort season and used as a template for the rest of the spotlight designs for that season.


This season coincided with the theatrical release of Marvel Studios 'Deadpool & Wolverine', and I was excited to use my illustrative skills to create more of Deadpool's doodles, and create a spotlight design much like the alternative key art I previously made for this season. It was a lot of fun creating unique hand-drawn type lockups for each character and location, as well as a unique set of doodles themed around each character.

  • Cassandra Nova Character Spotlight

  • Ajax Character Spotlight

  • Copycat Character Spotlight

  • Gwenpool Character Spotlight

  • Hydra Bob Character Spotlight

  • Taco Truck Location Spotlight

  • Weapon X Facility Location Spotlight

  • What If…? Dev Update thumbnail

  • Brave New World Dev Update thumbnail

  • Dark Avengers Dev Update thumbnail

  • Marvel SNAP x Marvel Rivals Dev Update thumbnail

  • We Are Venom Dev Update thumbnail

  • Maximum Effort Dev Update thumbnail

  • The Celestials' Finest Dev Update thumbnail

  • A Blink In Time Dev Update thumbnail

  • Avengers Vs. X-Men Dev Update thumbnail

  • Black Order Dev Update thumbnail

  • Bloodstone Dev Update thumbnail

  • Loki For All Time Dev Update thumbnail

  • Rise of the Phoenix Dev Update thumbnail

  • Spider-Versus Dev Update thumbnail

  • Guardians' Greatest Hits Dev Update thumbnail

  • Animals Assemble Dev Update thumbnail

— PROJECT NAME

Developer Update Spotlights


— ROLE

-Graphic Design

-Typography



— DATE

04/2023-04/2025

The Developer Update Spotlights are used as thumbnails for the Developer Update videos on Marvel SNAP's YouTube channel. You can view the channel here.


Each of these designs are either made by me based on the season's spotlight and/or key art designs, or made by my coworkers based on spotlight/key art designs that I created.

NICK WILLIAMS

ARTIST, ILLUSTRATOR, & GRAPHIC DESIGNER

Contact

NICK WILLIAMS

ARTIST, ILLUSTRATOR, & GRAPHIC DESIGNER

Contact